A Legacy of Championship and Confidence

It's no coincidence that Bell is both the first name in speed and the first name in helmets. Born in the 1950's California hot rod and racing scene, Bell founder Roy Richter built an entire industry anticipating the unmet needs of those with a speed-hungry disposition. Roy was famous for creating the world's first speed shop, where he built his racecars and hot rods. An integral part of the speed community, he recognized the dangers of this extreme sport and set out to design helmets with as much protection as possible. And so Bell Sports was born.

Bell exists to inspire and enable the next generation of boundary breakers. It is built from auto racing, motorcycle and bicycle culture. Throughout the years nearly every advance on the list of helmet firsts were built under Bell's auspices. That drive to anticipate and create has produced some of the world's best bike helmets, motorcycling helmets, and auto racing helmets. From the classic BellZ20 Mips Bike Helmet, to the Bell Sanction BMX Helmet, each helmet uses some of the most advanced technology to keep you safe.

Whether for auto racing, motorcycling or bicycling, Bell is synonymous with instilling confidence and enabling awesomeness. At OutlandUSA.com we are proud to carry a wide range of their helmets and recommended them to anyone wanting to ride fast. Give Bell a try.